Changing the narrative so readiness feels obvious.

InCase

Role: Designer
Company: Canadian Red Cross

I collaborated with the Canadian Red Cross to design a toolkit for pharmacists focused on increasing awareness and education around opioid poisoning and naloxone distribution. Our approach was to position naloxone as a ubiquitous, everyday emergency essential, similar to items like bandaids or fire extinguishers. We created a seven-part toolkit, including various print assets, to encourage people to carry a naloxone kit, while developing a system that stands apart from existing materials.